Customized Sender ID

Brand Your Outgoing SMS Messages

Personalized SMS marketing is an excellent way to engage with customers, send reminders and ensure your messages get delivered. With customized texts, your customers are more likely to receive your messages and open them. A customized text tells the receiver who the message is from and demonstrates a relationship, making the receiver more willing to engage with the message than one from an unknown number.

You can personalize SMS messages by including the recipient’s name, the date of their last visit to your office or other personal information about them, but did you know that you may also be able to send SMS with a custom sender ID? Using a custom sender ID tells the recipient who sent the message and reduces the time it takes for them to respond to the message.

Alternatives to Custom SMS Sender ID

Sender ID isn’t available in all countries, including the United States. If your business can’t use customized sender IDs but wants to achieve some of the same benefits, there are a few alternatives that function similarly:

Dedicated Short Codes

A dedicated short code is a five-to-six-digit number unique to your business. Although they don’t allow customized sender IDs, these numbers are identifiable because only one company uses the number. Your customers can easily save the short code in their phone under your business’s contact so they know who messages are from, which can help increase engagement with the text.

However, short codes are expensive and take months to provision. Companies must also register for these numbers.

10dlc

A 10dlc number, which is short for a 10-digit long code, is a dedicated number message recipients can save in their contacts, making your messages easily identifiable. To further encourage engagement, you can register for 10dlc with a local area code that your message recipients will recognize and be more likely to open.

Recent 10dlc regulations from mobile networks are aimed at reducing spam and ensuring legitimate SMS traffic. Businesses and organizations in the U.S. must register their 10dlc numbers to avoid fines or having their messages filtered.