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FCC Changes All SMS Senders Should Know

October 15, 2013

If you’re sending out bulk messages in the US, you need to read this post. Starting this Wednesday, October 16th, 2013, companies that send bulk messages in the US should be aware of the new FCC regulations on SMS SPAM. Here’s a brief summary of the new changes: The “Established Business Relationship” (EBR): Previously in the […]

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Football stadium full of NFL fans.

3 Ways NFL Fans Use SMS

September 17, 2013

In the US, many major league football fans are receiving text alerts on game day. Here are three ways that football teams and sports broadcasters are using bulk SMS to send their messages to the right group of people: Sports SMS Alerts Fans are always looking for ways to keep informed about scores, injuries, and other […]

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SMS Marketing: the Good, the Bad, and the Ugly

September 6, 2013

Bulk text message solutions – or bulk SMS – are becoming increasingly popular for commercial purpose. But before you start looking at bulk SMS as a marketing tool, here are some of the things you should consider before sending your first message. This year, companies such as Kohls, Nordstrom, and Macys are switching to bulk […]

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Screenshot of sarcastic text message conversation.

Expressing sarcasm in texts and emails

April 13, 2013

The business of sending tongue-and-cheek messages across electronically can be risky. (Obviously not in this text message above!) But it has been a long-standing problem for those with a darker shade of humor. Here’s an example of one company that invented a new punctuation mark to express sarcasm through texts and emails: SarcMark.  To download […]

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