Red oxygen crystal. Photo from the American Institute of Physics. Red Oxygen is more than just an international SMS provider and an awesome Australian band; it’s what happens to oxygen (O2) molecules when submitted to pressures above 10 GPa. Once under pressure, the O2 molecules condense to a pale blue liquid, then a pale blue […]
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In 2008, SuperStop gas station started sending SMS alerts to customers the night before a price change to warn them of rising prices. After a few weeks the owner noticed a response rate of approximately 20 percent of customers coming into the shop to pay with cash. That didn’t even count the amount of customers […]
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Not long ago, my travels took me to small diner in Somerset, Pennsylvania where I received excellent service and a fantastic breakfast. It was possibly one of the best places in America to benefit from SMS marketing. How? If given the opportunity to review the restaurant via text message, I would’ve instantly sent the company […]
Read More“What has a bottom at it’s top? A leg!” Not all of the messages you need to send out have to be so serious. Lighten up the mood, send a riddle for the day. If the customer can answer the riddle, they get 20 percent off any purchase! (As an example.) Send a great quote […]
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Every year the U.S. celebrates African American history during the month of February, officially named Black History Month. Last year, I signed up for important Black History Month facts to be sent to my phone through an SMS program offered by the National Association for the Advancement of Colored People (NAACP). Inspired and impressed, I […]
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