Short message service (SMS)—or text messaging—is one of the fastest-growing forms of communication for businesses globally. Because many customers prefer using text messages over other platforms, companies everywhere are centering their correspondence platforms around SMS. For businesses new to text messaging, it’s vital to understand compliance laws before diving headfirst into an SMS marketing campaign. […]
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As the U.S. continues to update regulations for A2P (application to person) SMS sends, other countries are experiencing the ripple effect. Are your messages getting blocked? Here’s why. Yes, companies in the U.S. sending A2P SMS messages have to register their numbers and campaigns with the U.S. cellular carriers through The Campaign Registry (TCR). Also, […]
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What is 10dlc registration? In short: The 10dlc (10-digit long code) registration process is a way to supply the carriers with the information they need to provide your business fast SMS throughput and message management without spam getting in the way. This doesn’t mean you’ll get the fastest throughput, but it does mean they aim […]
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As of March 31, 2023, most DCAs (direct connect aggregators) participating in the 10dlc registration process will not support any A2P messages from unregistered long-codes. Along with this new deadline, this post has been updated with the most recent fees and fines. (March 2023) So, here’s the lowdown on the current fees and fines related […]
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So, what’s the problem? Due to 10dlc, when your customers send SMS, it’s costing you money that you’re likely not recouping. This is a business problem that effects your bottom line. What’s your SMS billing solution? With two decades of SMS and telco experience under our belt and 10dlc regulations tightening, we saw this […]
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