As the warmer days for vacations, family get-togethers and other fun summer activities arrive, your customers are on their phones more and their desktops less. They’re out exploring and spending time with family and friends, and you need the right strategies to engage them. How do you keep them engaged and ready to take advantage of what your business has to offer?
With these summer SMS tips, you can maximize your marketing strategy and deliver exciting offers right to your clients’ mobile phones. Try out these ideas to keep your business offerings on your customers’ minds.
1. Stay Involved in the Community
Summer weather provides increased opportunities to show you care about your customers and the community by volunteering as a company. You can send messages to your customers about upcoming volunteer events and give them a chance to participate.
Another option is to start a campaign for a great cause and give your customers ways to get involved. For example, you could donate 10% of the proceeds from a product to a deserving charity and let clients know they can help whenever they make a purchase!
2. Show Your Appreciation for Your Customers
Let your customers know how much you appreciate their business by offering special discounts, a drawing for a prize, or another fun reward. Your offers can help get them engaged and excited to take advantage of your products and services. You might do this by reaching out to customers who signed up for your texts and giving them a special summer offer to enjoy on vacation.
3. Give Clients Chances to Invite Friends
As customers are enjoying the nice weather and spending time with family and friends, give them a chance to share the benefits of your products and services. Try texting coupons to customers and offering an additional discount if they share the offer with someone else. Encourage them to bring friends shopping with them!
4. Use Fun Summer Themes
Engage with the summer fun on everyone’s minds and create vibrant themes for your promotions. For example, theme your offers around the beach or advertise discounts on popular summer products you offer. Be creative and lean into offerings that customers will be excited to enjoy during the warmer months.
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